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Bernecker's Catalog
Project Type
Print & Editorial Design
Short Description
Editorial catalog design for a 50+ year wholesale nursery brand.
Bernecker’s is a wholesale nursery based in Homestead, Florida, with over 50 years of experience serving customers across the industry. Their product catalog is a key sales tool, used by their team and presented at major trade shows such as TPIE, showcasing a wide range of over 100 plant varieties across multiple categories.
Eluna was brought in to refresh the catalog with a more modern and cohesive design, while integrating updated photography provided by the client. The focus was on improving clarity, organization, and overall visual appeal, creating a layout that makes it easy to navigate a large volume of products while elevating the brand’s presentation.
The redesigned catalog balances structure with visual impact, using clean layouts, consistent formatting, and thoughtful spacing to highlight each plant category. The result is a polished and functional piece that supports both sales efforts and in-person presentations, helping Bernecker’s show up with a more refined and professional presence.
