Yehi Candles

Yehi is a candle brand rooted in simplicity, intention, and quiet inspiration, drawing from the message “let there be light” to create a product that feels both meaningful and effortlessly at home in any space. The goal was to develop a brand that communicates warmth and clarity while maintaining a modern, elevated aesthetic.

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Eluna crafted a clean and minimal identity centered around a custom wordmark, with a flame delicately placed over the “i” to symbolize light and purpose. A secondary icon was developed using the flame mark with a “Y” enclosed within a circle, allowing for flexible use across packaging and digital applications. The color palette blends warm navy, terra-cotta, and olive tones, creating a grounded, homey feel while maintaining a refined and versatile look.

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The identity was carried across candle labeling, packaging, and social media to create a cohesive and recognizable presence. Each touchpoint was designed to feel intentional and understated, balancing elegance with simplicity and positioning Yehi as both a lifestyle object and a meaningful everyday ritual.