Ali Campbell Design

Ali Campbell Design is an interior design studio serving the Kansas City area, focused on creating thoughtful, livable spaces that balance function and aesthetic. The goal for this project was to develop a refined identity that reflects a modern, understated approach to design while allowing the work itself to take center stage.

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Eluna created a minimal logo system built around the lowercase initials “acd,” with each letter subtly overlapping to form a cohesive and distinctive mark. This approach brings a sense of softness and continuity while maintaining a clean, architectural feel. The visual direction leans into simplicity, using restrained typography, neutral tones, and generous spacing to create a brand that feels elevated, timeless, and quietly confident.

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The identity was extended across key client touchpoints, including stationery, presentation materials, and social media, creating a cohesive and polished experience. Each element was designed to support the studio’s work without overpowering it, resulting in a brand that feels both personal and professional while aligning seamlessly with the interior spaces it represents.